Company Launches Blockchain Platform to Enable Transparent and Low Cost Advertising
A new online advertising platform plans to connect businesses with 「large numbers」 of crypto enthusiasts in a matter of minutes.
A company has launched an online advertising platform AdCoinClick that enables businesses and individuals to pay for campaigns using cryptocurrency – all the while providing publishers with an innovative way of monetizing content directly through their websites and blogs.
AdCoin’s founders, all of whom have prior experience as entrepreneurs, say they were inspired to launch AdCoinClick because of the “time- and money wasting frustrations” they encountered when trying to spend marketing budgets in the past.
Not only can credit card payments suffer unacceptable delays – resulting in accounts being suspended and precious exposure being lost – but small businesses in some parts of the world have struggled to advertise on major websites because cards and platforms such as PayPal are not commonly used methods of payment.
“Reach massive audiences in minutes”
AdCoinClick says its objective is to allow cryptocurrency related products to be advertised transparently through digital campaigns – and it claims businesses will have the chance to connect with large numbers of crypto enthusiasts in a matter of minutes. Unlike other advertising platforms, there are no minimum budgets for campaigns, paving the way for start-ups to gain new customers and greater levels of brand awareness.
Its team, based in the Netherlands, claims that as much as 80 percent of advertising budgets spent on rival platforms are a “waste of money” because the campaigns are not precisely targeted. AdCoinClick says it avoids “spammy traffic that doesn’t convert into direct business” – instead offering “A-tier publishers” where ads about initial coin offerings and roadmaps will be seen by readers with a genuine interest in their message.
AdCoin says fees for using its new platform are “close to zero,” making it feasible for businesses to conduct micro transactions with niche publishers on a regular basis.
Publishers can decide whether they want to use their earnings to invest in cryptocurrency on an exchange or convert it into fiat currency. Alternatively, they could choose to use AdCoinClick to launch their own campaigns and drive traffic to their website or blog.
Plugins already launched
AdCoin says it is determined to speed up adoption of its cryptocurrency and platform, making it the standard for advertising payments, through plugins for a plethora of well-known eCommerce platforms and content management systems.
The company has already integrated a payment API into WooCommerce, a popular open-source eCommerce platform on WordPress. Once an AdCoin wallet has been created, it allows publishers and other businesses to accept payments in the cryptocurrency for both physical and digital products and services – with transactions completed in alternative currencies automatically converted. This is coupled with a “powerful dashboard” where a full record of payments is kept. A standalone solution for Wordpress and Drupal which eliminates the need for “complex plugins” has also been launched.
In time, AdCoin plans to launch a WordPress advertising plugin that enables publishers to maximize revenues and sell space on demand, without having to contend with complex demands from other providers.
The company has created a web wallet which can be used on desktop and mobile devices. AdCoin wallets are automatically created and linked to a customer’s email address whenever the cryptocurrency is purchased which enables user to transfer AdCoin by using email addresses. Third-parties can develop tools based on the AdCoin Web Wallet by using their API with an integrated Paypal-like Payment Gateway.
Over the coming year, AdCoin is hoping to globally engage in business development and adding more integrations – paving the way for major networks to adopt microtransactions on its platform in 2019.
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